Who doesn’t love free and useful items? Promotional products remain a timeless marketing strategy, offering businesses an effective way to boost brand visibility while giving consumers something practical and memorable. Companies use branded merchandise to attract attention, enhance customer engagement, and strengthen brand recall. Whether it’s custom apparel, office essentials, or eco-friendly giveaways, these items…
Nowadays, it’s common to hear someone ask, “Do you have Instagram?” rather than “Do you have a business card?” However, business cards remain an effective way to share information quickly at networking events, conferences, or coworking spaces. With over a billion active users, Instagram is an excellent platform for business owners and executives to expand…
There’s ongoing debate about the relevance of printed business cards in today’s digital world. While some argue they are outdated, others insist they still hold substantial value. This conflicting information can make it challenging to determine how to use business cards effectively and whether they’re worth the investment. In fact, there are many surprising and…
With 111,089 global commercial printing businesses as of 2024 and 44,169 printing companies in the U.S., selecting the best printing service can be much more straightforward when you ask the right questions. Before you make a decision, it’s essential to evaluate their services and capabilities. By asking a few critical questions, you can understand what…
Brochures have long been a staple in marketing campaigns, serving as powerful tools to communicate information, promote products, and engage with target audiences. However, what sets an effective brochure apart from the rest often lies in its design, particularly in the choice and execution of folds. In this comprehensive guide, we’ll look into the various…
When planning a direct mail campaign for your business, reaching the right audience is crucial. The types of direct mail pieces you choose to use play a significant role in this process. While lots of businesses go for classic direct mail (bulk mail), there’s a cheaper option called Every Door Direct Mail (EDDM). Each type…
Even in 2024, business cards are really important because they’re often the first thing people see about your business. So, it’s super important to make sure they look great and have all the right info on them. But did you know that most business cards end up in the trash? Yup, a whopping 88%! And…
Believe it or not, the quality of your business card says a lot about your company! A well-designed visiting card can work wonders for your business, but the choice of paper for your business cards is just as crucial as the design itself. The type of material and finish of your business card convey crucial…
Are you trying to expand your business reach by leaving business cards in mailboxes? You might be breaking the law without realizing it. The United States Postal Service (USPS) regulations set distinct rules for what can be placed in mailboxes versus door slots, impacting how businesses can distribute their marketing materials. Understanding this difference is…
Are you planning to leave your business cards on cars? As a business owner or marketer, leaving business cards on cars or on their windshields might seem like an easy and effective way to promote your products or services. It allows you to reach many potential customers in different places. However, before you start doing…