Every business is going digital, but some things just can’t be replaced by technology. One of those timeless essentials is the business card.
While digital platforms are great for connecting, a well-designed business card offers a tangible, memorable way to make an impression. It acts as a small billboard for your brand, making it easy for people to remember and reach out to you.
A well-designed visiting card is a compact billboard that ensures clients, partners, and collaborators remember you. As businesses evolve, having a standout visiting card is key. So, how should you charge for a business card design?.
In this post, we’ll break down the costs of business card design, from why prices vary to choosing the right design and features. We’ll also cover tips for saving money while getting a great result. Let’s start by understanding the factors that influence visiting card pricing.
How much to charge for business card design?
The average cost for business card designs can range from $50 to $2,500, but there’s no one-size-fits-all rate due to each client’s unique needs and expectations.
For most small businesses or startups, a quality design typically costs between $149 and $999 USD. Remember, the overall expense will also include separate costs for printing.
Option 1 - Online design tool
Cost – $0 (plus cost to print)-$50 USD
Using an online visiting card design tool typically costs around $0, offering a straightforward way to create your ideal card without the hassle of lengthy design processes.
These tools are ideal for basic and generic business cards that use stock fonts, icons, and colors, and they provide a fast turnaround time.
This option is best suited for businesses with major time and budget constraints that can work with a generic design. However, be prepared for printing costs, which can average around $50, depending on your card’s features and quantity.
Option 2 - Freelance designer or design contest
Cost: $149-$999 USD
This choice connects you with experienced designers and professional advice, with costs varying based on the designer’s experience and expertise. It’s ideal for businesses that want high-quality design and can stick to a mid-range budget.
You’ll work with proven designers who can create a unique, polished visiting card tailored to your brand’s needs. This option is perfect for companies that understand the design process and value professional input to achieve an impactful result.
Option 3 - Design agency
Cost: $2,500+ USD
A design agency offers a comprehensive service, including a full design briefing and brainstorming sessions to ensure your visiting card is perfectly tailored to your needs.
This option is ideal if your budget allows, as agencies provide a highly customized design experience, often resulting in a unique and polished final product.
The investment is generally worth it for businesses seeking a highly tailored design and professional guidance throughout the process.
What factors determine the cost of business cards design?
Printing 50 basic business cards on standard card stock usually costs around $20 USD, though prices may vary depending on the printer. Once you’ve settled on your initial design, be mindful as you dive into the finer details—many of these choices can significantly impact the overall cost.
Paper weight and materials
The paper weight of a visiting card plays a significant role in its overall cost. Heavier papers such as 650GSM are more expensive due to their increased material use and provide a sturdier, more premium feel compared to the standard 350-400GSM weight.
Beyond traditional card stock, you can also choose materials like wood, plastic, or metal for a unique touch. Though these options can drive up the price, they offer a distinctive look that can be a smart investment for your brand.
Business card size
The standard business card size can vary by region, with 3.5″ x 2″ being the most common size used in North America.
Prices usually stay consistent for standard sizes, but choosing a custom size may slightly increase the cost due to the extra setup time required.
Shapes
Business cards come in various shapes, thanks to die-cutting technology. You can choose from subtle designs like rounded corners or cut-outs, or go for more distinctive shapes that reflect your brand, such as your logo or product outline.
Choose the right shape that aligns with your industry and audience. While unique shapes can stand out in creative fields, they might not convey the same level of professionalism in more traditional industries. Keep in mind that custom shapes will increase the overall cost, depending on the printing process.
Finishes
The finish of a business card can significantly enhance its impact and create a memorable impression. Adding unique finishes like embossing, foil stamping, letterpressing, or spot UV coating will enhance the card’s appeal but also increase the cost.
Typography
Typography is key to delivering your message effectively and shaping your brand’s identity. Choosing the best font for your business cards can set the tone and ensure your visiting card communicates just the way you want.
It ensures your visiting card not only looks professional but also communicates your brand’s personality effectively. Investing in custom or hand-drawn fonts can enhance your card’s uniqueness, although it may increase the cost.
Color depth
Color depth gives an overall impression of richness and vibrancy, including the depth of black and the brightness of colors on your visiting card.
While higher quality printers may come with a higher cost, the enhanced accuracy in both black and white and color often makes the investment worthwhile.
Single sided / double sided
Choosing a single-sided business card might save you some money since it uses less toner, but don’t leave the back of the visiting card empty. With over 95% of visiting cards being double-sided, it’s a common choice that allows you to utilize the back for additional details or notes.
Graphics and design complexity
The complexity of your visiting card design impacts the cost. Cards with features like 3D effects or holographic elements are more expensive than simpler designs. Similarly, cards with multiple colors and detailed graphics will cost more compared to those with straightforward designs.
What makes a good business card design?
A well designed visiting card is more than just a small piece of paper; it reflects your brand and helps you make lasting connections. To ensure your card stands out and effectively represents your brand, keep these essential principles in mind:
Your brand’s logo
Your logo is a central feature that attracts attention and represents your business. It should clearly identify your company, reflect your core message, and resonate with your target audience. For tips on creating a compelling logo, click here.
Your brand’s color scheme
Colors play a crucial role in evoking emotions and shaping perceptions. Choose a color scheme that aligns with your brand’s identity and appeals to your audience. Be aware that colors can influence how your brand is perceived. Learn more about effective color choices here: Best colors for business card
Your brand’s main message
Define the key message you want your business card to convey. Understand what your brand stands for and ensure this message is communicated clearly through your design.
Money saving tips for business card design
No one wants to overspend on visiting cards, but it’s important to strike a balance between cost and quality. Here’s how you can save money while still getting a great card:
Focus on important features
Collaborate with a few freelance designers whose work you admire. Ask them for quotes and advice on your business card project.
A professional designer can help you identify where to cut costs and where to invest wisely. Their expertise can guide you in choosing which design elements and finishes will provide the best value for your money.
Save money on colors
If you need to trim costs, reduce the number of colors used in your design. Limiting your palette to one or two colors can make a significant difference in printing costs. A skilled graphic designer can use these colors creatively to produce an impressive and cost-effective card.
Order in bulk
Printing larger quantities often reduces the cost per card. If you expect to need a significant number of business cards, placing a bulk order can be a more economical choice.
Double check your design
Take the time to thoroughly inspect your business card design before printing. You really don’t want to end up with 500 cards featuring a typo. Ensure that the layout directs attention correctly, from the logo to the name and other details.
Keep the design simple and focused on essential information to make a strong impact. Confirm that all text is readable, images are aligned correctly, and no elements are at risk of being cut off. This careful check will help you avoid costly mistakes and ensure your cards look professional.
Conclusion
From launching a startup to updating your brand’s look, investing in smart business card design can be a cost-effective strategy. Your choice of design and printing method will influence the final price, so consider your options carefully to ensure you get the best value for your budget.
Print to Brand provides a range of customization choices to help you create a distinctive business card that leaves a lasting impression. Begin your design journey now to make an impactful statement.
Answering your questions
The price of printing 500 standard visiting cards typically ranges between $100 and $150, depending on the quality and printer. Basic designs on standard card stock will be on the lower end, while higher quality materials or special finishes may increase the price
For a custom visiting card design, expect to spend between $50 and $500. This range varies based on the complexity of the design, the designer’s experience, and any additional features or customizations you choose.
Printing a set of 50 simple visiting cards on basic card stock usually costs around $20. Keep in mind that this price can vary based on the printer and any additional design or finishing options you select.