Author: Dimple Khatri

Creating a high-quality custom poster for academic, research, or promotional purposes can often be costly, especially when relying on professional design software or outsourcing to a designer. Fortunately, PowerPoint offers a practical and budget-friendly solution for crafting a professional-looking poster without the hefty price tag. With its easy-to-use features, including customizable slide sizes, high-resolution image…

One of the most used marketing materials is the poster, and creating one doesn’t require professional design tools. Microsoft Word provides a user-friendly platform with all the essential features to design a polished, effective poster—right from your computer. Word allows you to do it quickly and efficiently, whether you’re promoting an event, running a classroom…

The advent of the internet has changed how businesses and organizations reach people. However, door-to-door solicitation still occurs in many parts of North America. Homeowners, small business owners, and communities managed by homeowners associations continue to receive visits from salespeople, political canvassers, and religious representatives. To reduce unsolicited interaction, many property owners place no soliciting…

Joining a new job can be exciting, but it also brings many new experiences. Meeting colleagues, understanding workplace culture, and adapting to company processes take time. A well-designed new employee welcome kit helps ease this transition, making new hires feel comfortable and valued from day one. More than just onboarding materials, a thoughtful welcome package…

Promotional merchandise has been a powerful tool for influence and recognition for centuries, dating back to 312 A.D., when rulers used marked coins and artifacts to establish their presence. Over time, businesses adopted branded items to expand their reach, turning promotional products into a cornerstone of marketing. Today, swag and merch are essential in building…

Everyone loves free stuff, but when it comes to event giveaways, the right promotional products do more than just delight attendees—they create lasting brand recognition. Whether at a conference, trade show, or corporate gathering, high-quality, practical items ensure your brand stays top of mind long after the event ends.    As events evolve with virtual…

Building a successful small business isn’t just about offering great products or services. It is about how you present them to the world. Your marketing materials act as your brand’s voice, helping you connect with potential customers, establish credibility, and create a lasting impression. Understanding your audience, highlighting what makes your products or services unique,…

Healthcare promotional products are crucial in strengthening brand identity, building patient trust, and enhancing engagement within the medical industry. Studies show that 90% of consumers remember a brand better after receiving a promotional item, while 83% are more likely to choose a healthcare provider or service associated with one. From branded PPE and hand sanitizers…

Traditional advertising methods like business signage remain essential for brand visibility and customer engagement. The right type of signage not only attracts attention but also reinforces branding, increases foot traffic, and enhances storefront appeal. Research shows that eye-catching signs can influence purchasing decisions and improve brand recall. Every day, potential customers pass by storefronts without…

Marketing strategies come and go, but some stand strong through every industry shift. Promotional products are one of the oldest and most effective forms of advertising, and they continue to deliver results today.    Studies show that 90% of people remember a brand from a promotional product, and 73% are more likely to do business…