Nowadays, it’s common to hear someone ask, “Do you have Instagram?” rather than “Do you have a business card?” However, business cards remain an effective way to share information quickly at networking events, conferences, or coworking spaces.
With over a billion active users, Instagram is an excellent platform for business owners and executives to expand their reach, attract customers, build long-term relationships, and showcase industry expertise.
However, simply adding your Instagram handle or URL to your business card isn’t enough. To maximize this strategy, your business card should be designed to encourage recipients to visit your Instagram profile.
In this article, you’ll learn how to effectively put your Instagram information on business cards and find the best format for your brand.
- Why should you add your Instagram information on a business card?
- What Instagram information to display in your visiting cards?
- 4 effective ideas on how to share Instagram information on business cards
- Guidelines to list instagram handle on business cards
- Connecting business cards with your social media strategy
Why should you add your Instagram information on a business card?
It’s time to update how we approach contact details. While email addresses and phone numbers are still important, they might not always be the most effective way to connect with your audience.
Many people are more inclined to follow a company on social media than to call or send an email. By including your instagram handle on your visiting card, you can tap into this trend and benefit in several ways like mentioned below:
- Engage with potential clients: Not every prospect is ready to buy immediately. by keeping your audience engaged through your instagram content, you stay in their minds until they are ready to make a decision.
- Increase brand recognition: Frequent appearances on social media can significantly raise your brand’s visibility. Regular updates and engaging content can make your brand more memorable, leading to increased word-of-mouth promotion.
- Expand your audience: By adding your Instagram handle, you can drive traffic to your profile, helping you expand your audience. More followers mean a broader reach and more engagement opportunities.
- Build trust and credibility: A strong social media presence demonstrates that your brand is active and trustworthy. Showing up consistently on instagram helps to foster the “know, like, trust” factor, making people more likely to do business with you.
- Humanize your brand: Sharing behind-the-scenes content and personal stories on Instagram allows people to connect with your brand on a more personal level, making it feel more relatable and approachable.
What Instagram information to display in your visiting cards?
Here are the essential Instagram elements to feature on your business card: the Instagram logo, your handle, your username, your URL, your profile name, and a QR code.
4 effective ideas on how to share Instagram information on business cards
You can direct customers to your Instagram page using these 4 effective ideas to display your Instagram information on your physical, virtual, or online visiting card and boost your follower count and engagement:
Include the Instagram handle with logo
With over 2 billion monthly active users, Instagram’s logo is instantly recognizable. Customize the logo colors to match your brand and include the icon with your username to guide clients to your profile effortlessly.
Instead of using a lengthy URL, simply add your handle. It’s the right way to make it easy for people to find you on Instagram.
Example: @YourUsername
Related: Best business cards trends
Profile URL
If you need to add a URL, make sure it’s clear and easy to type. Directing people to a URL leaves little room for error—they can type it directly into their browser and get taken straight to your profile without any distractions.
While you can’t technically click on a link on a business card, displaying the full URL ensures people find your Instagram account easily. Instagram may be a popular mobile social media app, but you can also access the platform from a browser. In this situation, the URL would be:
Instagram QR code
A QR code is a convenient tool for directing people to your Insta profile. Users can scan the code with their phone to access your profile instantly.
To save your Insta profile QR code, open Instagram on your phone, go to your profile, tap the menu, select “QR Code,” and then download it.
Adding a QR code to your visiting card is particularly beneficial for small businesses or personal accounts, as it eliminates the need for users to manually search for your profile, making the process quick and easy.
Display name
Instead of using your unique handle, you can use your display name on your business card. This helps established brands reinforce their identity and make a memorable impression.
Note: Display names aren’t unique on Instagram and can be confusing for individuals trying to be found. Always feature your Instagram handle prominently for clear identification.
Example:
@StudioXPrints | Creative Prints by Studio X
Guidelines to list instagram handle on business cards
- Use a solid color for the Instagram icon but keep its original design.
- Ensure the icon doesn’t dominate your card’s layout.
- Keep the “I” capitalized and consistent with nearby font styles.
- Maintain a minimum icon size of 29 x 29 pixels.
For more info and to download the official logo for instagram see: Instagram logo guidelines
Connecting business cards with your social media strategy
While social media is a major tool for networking, visiting cards still play a key role in leaving a lasting impression.
As in-person events become more frequent, use your business card to highlight your Insta profile. Streamline your card to emphasize your Instagram, guiding people to connect with you online.
Make sure your business card and Instagram profile are consistent to avoid any confusion. After handing out cards, keep your Instagram updated and relevant. Mention recent events in your posts or Stories to engage new followers who might have discovered you through your card.
Business cards have evolved and continue to complement your online presence, bridging the gap between personal interactions and digital engagement.
Conclusion
There’s no universal method for displaying Instagram on your business card, so explore options to find the best fit for your brand.
Additionally, selecting the right paper type and business card size is essential for a polished look. Once your design is finalized, use a reliable business card ordering service like Print To Brand to simplify the printing process.
Answering your questions
Absolutely, you can include your Instagram handle, URL, profile name, or a QR code on your business cards.
Yes, especially for those in creative fields or heavily utilizing social media for business growth, like influencers, marketers, and realtors.
Generally, it is legal to use the Instagram logo on business cards. Just ensure you follow Instagram’s trademark and brand guidelines, avoiding commercial misuse.
