The print industry has evolved a lot in recent years, becoming more advanced and digital. This shift has led to cleaner work environments for professionals and improved results for clients. However, choosing the right printing company isn’t always straightforward.
Despite the rise of digital media, print remains a vital part of branding and marketing communications for businesses. By 2032, digital print is expected to make up nearly a quarter of the global print and packaging market, valued at $230.5 billion, showing its ongoing importance.
For most businesses, printed materials are still essential. Whether it’s business cards, brochures, banners, stationery, or postcards, the right printing partner can make a significant difference.
We’ve outlined 11 key factors to consider when choosing a printing company.
11 factors to consider when choosing a printing company
When choosing a printing company, finding the right fit is essential for achieving the best results. Here are some key factors to consider to ensure you partner with a company that meets your needs and aligns with your business goals.
Cost comparison
When evaluating different printing companies, price comparison is key to controlling your expenses and improving profitability. However, a lower price doesn’t always guarantee the best value. Often, additional charges like shipping or delivery fees can inflate the final cost.
To make an informed decision, ensure you consider these extra costs when evaluating quotes. This will give you a clearer picture of the total investment required and help you choose a printing partner that offers both affordability and quality.
Use of calligraphy and typography
Using calligraphy in your marketing materials, such as booth displays and business cards, enhances your brand’s visual appeal and makes it stand out. This artistic touch adds elegance and uniqueness, helping your business make a lasting impression.
Choosing the right calligraphy style is crucial. For industries like construction, bold, clean fonts suggest strength and reliability. Creative fields, like fashion, benefit from more intricate, flowing scripts that reflect artistry. Combining these fonts with contrasting colors and shapes further engages your audience and reinforces your brand’s identity.
Print quality
Achieving top print quality is crucial for your marketing materials, including brochures, business cards, and promotional items. High-quality printing not only enhances your materials’ appearance but also ensures they last longer and make a lasting impression.
From our experience printing diverse items like sports bags, backpacks, calculators, and clothing, we’ve found that poor print quality can lead to issues such as fading text or peeling images. Thus, selecting a printing company with state-of-the-art equipment and a strong reputation is essential.
To make the best choice, request samples from potential printers. This will let you assess their quality and ensure they meet your specific requirements.
Customer service
When selecting a printing service provider, evaluate the quality of their customer support. Consider how effectively they responded to your queries and whether they provided personalized recommendations tailored to your needs.
Choose a print business that demonstrates attentiveness and responsiveness. Good service means addressing your concerns professionally and maintaining clear, ongoing communication throughout the project to avoid mistakes.
Exceptional support includes a dedicated point of contact for your inquiries and follow-up after delivery to ensure your satisfaction.
Printing knowledge
When choosing a print partner, it’s essential to consider their track record in the industry. A service that has been around for several years likely has the expertise to handle various types of print jobs, offering insight into how they manage different projects across industries. Longevity in business often indicates reliability and a commitment to delivering consistent results.
In contrast, companies that struggle with efficiency typically don’t last. Evaluating the provider’s years in operation gives you a clearer idea of their capability to manage your project and address any challenges, ensuring a smooth process and timely delivery.
Types of services offered
Look at the services a printing company can offer to ensure they meet your needs. A provider with a wide array of capabilities, from business cards and brochures to flyers, newsletters, letterheads, banners, and labels, is better equipped to handle diverse printing projects.
Their range of services and industry expertise should align with your specific requirements. A well-rounded print company can deliver high-quality results and offer solutions tailored to your needs, enhancing the likelihood of achieving your desired outcome.
Transparency
Pricing plays a significant role in choosing a printing service, but it’s important to remember that cost is not the only factor influencing value. While everyone wants quality at a fair price, several elements contribute to the overall worth of the service.
Assess how smoothly the company operates and their ability to meet deadlines reliably. Look for providers who offer guarantees and a full range of services, such as folding, die-cutting, laminating, and variable data printing.
When evaluating quotes, ensure there are no hidden costs. A clear and transparent breakdown will help you understand what is included in the price and ensure you get the best value without unexpected expenses.
Timely delivery
Ensuring your printed materials arrive on time and in perfect condition is crucial, especially when facing tight deadlines. Choose a print partner with a track record of prompt and dependable service.
A print shop with proven experience can meet your quality expectations while adhering to your schedule and budget, giving you peace of mind throughout the process.
Environmental considerations
With the growing focus on environmental responsibility, it’s essential to choose a printing service that aligns with these values. Ask about their use of recycled materials and eco-friendly inks. Choosing a company that prioritizes sustainability helps you contribute to a greener future while still meeting your printing needs.
Reviews and testimonials
Reading reviews is a crucial step in choosing a printing service. Check online platforms for customer feedback and testimonials to understand the service quality. Ask friends or family for their recommendations based on personal experiences.
Additionally, explore the company’s social media profiles to get a sense of their reputation and customer engagement.
Print capabilities
To make sure you get the results you want, look into what the printer can actually do. Start by checking their printing techniques, whether they do offset, digital, or specialty printing. See if their equipment meets your needs for things like high-volume orders or custom sizes.
Also, look at the range of finishing options they provide, like binding or laminating. By getting a clear picture of their capabilities, you can ensure they’re equipped to handle your project exactly how you envision it.
Conclusion
In conclusion, finding the right print partner goes beyond comparing prices. It’s about evaluating their range of services, expertise, and ability to deliver quality with transparent pricing.
Look into their print capabilities, customer service, and sustainability efforts to ensure they meet your specific needs. Reviews and recommendations can help you gauge their reliability, while their track record for timely deliveries is key for seamless projects.
Print To Brand offers exceptional custom printing services tailored to your demands. We provide high-quality, reliable solutions designed to elevate your brand. Contact us today to bring your vision to life!

I’m Dimple, a print expert with over a decade of experience. I love helping businesses find the perfect print solutions that not only look great but also save them money.