13 Unique Design Ideas for the Back of a Business Card

You’re missing out on maximizing your marketing potential if you’re not utilizing the back of your business cards. Often left blank, the back of your visiting card can serve as a mini portfolio for your business, offering additional information and enhancing your brand’s impact.

It’s like having two billboards for advertising but only using one because all your information fits on it. Prospects spend more time examining your business card than glancing at a billboard while driving. Plus, a business card adds a personal touch no billboard can match.

So, what should you put on the back of your business cards? Leaving it blank is like having a story with empty pages.

In this blog we will explore a few creative ways to utilize the back of business cards, and see how real small business owners are maximizing this blank space to make a lasting impact.

A common misconception is that the back of your business cards should be left blank for note-taking. However, this belief could result in missed opportunities to promote your brand effectively.

It’s important not to overcrowd both sides with too much extra information. Using both sides of your cards allows you to add more details without overwhelming them, maintaining a professional and exclusive appearance for your business. In essence, it ensures your cards stand out without appearing desperate for attention.

Here are a few of the best things to include on the back of a business card:

• QR code integration.
• Loyalty cards
• Get social.
• Share an evergreen tip.
• Display customer testimonials.
• Show off your slogan.
• Discounts or coupons.
• Remind customers of their next appointment.
• Event Tickets.
• Include a map of your location.
• Thank your customers.
• Referral cards.
• Raffle cards.

When it comes to business cards, every millimeter counts. So, if you find yourself needing to share more than what can fit on that 3.5″ x 2″ card, think about incorporating a QR code, just like many small business owners do.

It’s a convenient way to guide people to your website for extra details, whether it’s your menu, current promotions, or online store. With a quick scan, customers can effortlessly dive deeper into what your business has to offer.

Want to keep customers coming back for more? Consider turning your business card into a loyalty card.

Each time someone visits your store or café, they can collect stamps or punches on their card. Once they’ve gathered enough, they unlock a special reward.

For instance, if you run a bookstore, they might earn a discount on their next purchase. At a gym, they could get a free session with a personal trainer.

By making your visiting card double as a loyalty card, you stand out from the crowd. Just make sure your logo and contact details are clear on the front, leaving space on the back for stamps or punches. This simple idea can make a big impact on customer loyalty.

Related: What to include in a business card?

Make it easy for customers to connect with you on social media. Include social media icons and your username on the back of your business card. You can even add a QR code that directs them straight to your preferred social media profile!

Make your business card valuable by including essential life tips or fun facts related to your industry. This useful information not only provides value to recipients but also encourages them to hold onto your card.

Few examples:

• If you’re a fitness coach or personal trainer, you could include a quick workout routine or stretching exercises on the back of your card.
• If you run a pet grooming business, provide grooming tips or a checklist for pet care to help pet owners keep their furry friends happy and healthy.

Feedback is crucial for any business. Instead of relying solely on online reviews, why not use your business cards as feedback cards?

Allocate some space on the back or bottom half of your card for customers to leave handwritten feedback and suggestions.

To encourage participation, offer incentives such as entry into a prize draw for those who provide feedback. It’s a simple yet effective way to gather valuable insights straight from your customers.

Make sure your business cards fit into your overall branding strategy. If you have a catchy tagline or fun slogan for your small business, highlight it on the back of your card. It’s an easy way to reinforce your brand identity with every card you hand out.

Transform the back of your card into a coupon and watch as more customers come your way. Offering discounts or free samples is a great way to attract potential customers to try out your products or services.

Offering a discount or a two-for-one deal on your card is a powerful incentive for potential customers to try your business. It could also encourage them to return for more in the future.

Related: Best font styles for your business cards

Business cards have a traditional use as appointment reminders, seen everywhere from doctors’ offices to salons. You can adapt this for your own company, whether you run a store, an architecture firm, or a construction company.

Since you’re already scheduling meetings with clients and partners, why not use business cards to remind them of upcoming appointments and ensure they have your contact details handy? Hand them out after making a sale or leave them with other businesses to boost sales and increase brand awareness. It’s a simple yet effective way to stay connected with your clientele.

Turn your calling cards into event tickets by printing them with your business details, logo, venue, and event info.

Add features like Stamped Foil or Raised Foil to make them stand out. It’s a reliable way to grab attention and get your customers excited about attending your event.

Make your business card more informative by adding a map that shows your physical store location.

This is especially handy if your location is hard to find or if you want to guide customers on parking. It’s a practical addition that helps ensure your clients can easily locate and visit your business.

Expressing gratitude with a ‘thank you’ message on the back of your visiting card is a thoughtful way to appreciate your customers.

Whether you slip it into their package or attach it to their receipt, this small gesture can leave a lasting impression and elevate their experience with your brand.

Make the most of your business cards by using the back wisely. Offer referral rewards, like “$10 off for each friend you refer,” to attract new clients through word-of-mouth.

A strong reputation often comes from happy customers spreading the word. Including referral offers on your cards helps reach more potential clients.

So, instead of leaving the back blank, consider adding a referral incentive—it’s a smart and effective way to grow your business.

If you’re running a raffle, consider using visiting cards as an affordable alternative to traditional tickets. Leave ample space on the card for participants to write their names on the back.

Having names instead of numbers makes it easier to identify the winner when you draw the winning card. It’s a straightforward and practical solution that adds a personal touch to your raffle.

There are numerous ways to make the most of the blank space on your visiting card and leave a lasting impression.

For fresh design ideas, contact Print To Brand’s custom printing services and enhance your business card into a stunning and effective advertising tool you can be proud of.